Recently, the popularity of electric vehicles (EVs) has surged due to increased interest in eco-friendly transportation, leading to the rising importance of Vehicle-to-Grid (V2G) technology. V2G can significantly contribute to power demand management and support government policies aimed at increasing electrification in the transportation sector. This study conducted a SWOT-TOWS analysis to propose strategic directions for activating V2G. We analyzed the current status of V2G with a SWOT analysis and used this to inform a TOWS analysis, which helped to outline a strategy for revitalizing V2G. The strategic measures identified in this study serve as foundational guidelines for the successful introduction and activation of the V2G system, enabling it to fulfill its role as a sustainable energy solution and contribute to combating climate change and the efficient use of renewable energy.

[Key Words] Electric Vehicle(EV), Vehicle-to-Grid(V2G), Bidirectional Smart Charging, Demand Response, SWOT-TOWS